Earlier this week, Jose Cuervo held a launch party for their Reserva de la Familia at Javier’s Cigar Room. The evening included neat pours of the delicious tequila, hand rolled cigars, tasty bites and bit of education about this incredibly unique tequila.

From the packing to the bottle to the tequila itself, Jose Cuervo’s Reserva de la Familia is truly a piece of art. Every bottle comes inside of a wooden box with artwork by Enrique Rosas, who was chosen by the Jose Cuervo family. The unique label on the bottle is accentuated with red wax deal with the Jose Cuervo family crest stamped into it. To top it off, the entire packaging is made by hand.

Being a seasoned whiskey drinker, I found very nice rich and mellow flavors of oak, nuts, vanilla and cinnamon which reminded me of a fine scotch or cognac. La Familia is aged three times longer than typical anejos, giving it a complex flavor. I would prefer enjoying it over rocks, but having neat gave us all the true flavors, aromas and visible colors.

I definitely suggest trying a bottle. Both tequila lovers and lovers of darker spirits will find attributes in Jose Cuervo’s Reserva de la Familia that you will fall in love with.

Jose Cuervo’s Reserva de la Familia is bottled at 40% ABV, and is available in the US at the suggested retail price of $125 for 750mL.