Pernod Ricard | SusieDrinks

March 22 is World Water Day. Water is an incredibly precious resource, and there are billions around the world that don’t have access to a clean, reliable source for it. Not for profit Water for People works to supply water to those people.

2.1 billion people around the world don’t have access to safe water and 4.5 billion lack access to adequate sanitation. Women and children spend more than four hours walking for water each day, and more than 840,000 people die each year from water-related diseases.

So, to lessen the number of people in need, Absolut Elyx teamed up with Water For People to supply water and water sources to them. They’ve upped the game each year for the last four, and this year’s a doozy. For every bottle of Elyx or copper pineapple sold, Absolut Elyx will supply one week of safe drinking water (~140 liters) to someone in need. They’ll also donate a week of water for every Instagram post bearing the hashtag #RaiseItForward March 22 to April 22. Even more: This year, if they reach our goal of 10,000 posts, they’ll increase the donation to one month of safe water for every post.

I’m delighted to be working with Absolut Elyx to spread the word about this great cause. So they allowed me to sweeten the deal by giving anyone who uses the hashtag #RaiseItForwardTX the chance to win a copper swan ($399 value) or one of three copper coupes ($39.50 value each).

Please raise a glass with me to this great cause!